Instagram launches new collaborative feature for Reels in India and UK (2024)

The feature enables two users to jointly content with each of their followers

Topics
Instagram|Social Media

BS Reporter | New Delhi
Last Updated at July 21, 2021 15:08 IST

Instagram launches new collaborative feature for Reels in India and UK (1)

Instagram said Wednesday it is testing a new feature called ‘Collab’, which will let people collaborate on Feed Posts and Reels.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • Instagram launches new collaborative feature for Reels in India and UK (6) Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Instagram launches new collaborative feature for Reels in India and UK (7) Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Instagram launches new collaborative feature for Reels in India and UK (8) Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • Instagram launches new collaborative feature for Reels in India and UK (9) Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Instagram launches new collaborative feature for Reels in India and UK (10) 26 years of website archives.
  • Instagram launches new collaborative feature for Reels in India and UK (11) Preferential invites to Business Standard events.

Instagram launches new collaborative feature for Reels in India and UK (12)

Please wait while you are being redirected to the next page.

Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Wed, July 21 2021. 15:08 IST

RECOMMENDED FOR YOU
RECOMMENDED FOR YOU
Instagram launches new collaborative feature for Reels in India and UK (2024)

FAQs

Is Instagram collab available in the UK? ›

It is currently in testing mode within the UK, Ireland and India, and you can only collaborate with accounts from these countries. Collabs are available on any public account, and there are no limitations on how many followers you need to have.

Is collab feature of Instagram available in India? ›

Instagram has currently rolled a new collab feature in India and the UK. The feature is in its testing phase and has been limited to 2 countries as of now to see what kind of response it gets.

Is collaborator available in India? ›

India is one of the first two countries where Instagram Collab is being tested and globally it is being tested with only a small percentage of Instagram users. So if you don't see this feature available to you right now you will have to wait till the testing is over and it is officially rolled out.

What is the new Instagram collab feature? ›

What is an Instagram Collab post. An Instagram Collab post is a single, co-created Feed Post or Reel that shows up on two profiles at the same time. One person makes the post and invites a second person to collaborate. Once they accept, the post and its comments, likes and shares are shared by both accounts.

What countries is Instagram collab available? ›

Instagram has been working hard on new ways to monetize creator and business accounts. You may not have access to this feature yet, though. It's only been rolled out in the UK, Ireland, and India so far and you can only invite collaborators who are based in those countries, too.

Is collab available in the US? ›

Collab is open for all public accounts to use — whether you're Lil Nas X and the Teletubbies announcing their upcoming collab, an influencer posting brand partnerships, or just want to show off a hilarious Reel that you and your bestie made together.

Is collab feature available for everyone? ›

The Instagram Collab feature is accessible for all users regardless of their follower count.

Why doesn't my Instagram have the collab feature? ›

Firstly, make sure the Collab feature is available in your country. If it is, try updating your Instagram app on the App Store or Google Play Store. The feature will not be available to Instagram users who don't have the latest version.

Why am I not getting collab option on Instagram? ›

The Invite Collaborator option is not showing on Instagram because you don't have a business account. Otherwise, your account is set to private or you've prevented others from tagging you. Along with having a business account, you need to complete your profile.

Is Instagram collab available for everyone? ›

You can use Instagram Collabs to co-author content with other accounts. The public original author can tag another private or public account as a collaborator. Then, the other account can either accept or deny the request.

Is collab feature available in Canada? ›

Instagram has launched a brand new feature called 'Collab' which allows users to collaborate on Feed posts and Reels. The feature is currently being tested in the UK and India, but there is no word yet of it being rolled out to other countries.

Which is a type of foreign collaboration in India? ›

Consultancy collaboration is the agreement between the foreign and the domestic company where the company agrees to provide managerial skills and expertise to the domestic company. This type of collaboration bridges the information gap.

How do you spot a fake collab on Instagram? ›

10 Red Flags to Spot Influencer Scams
  1. “DM to Collab” Comments. ...
  2. Messages Aren't From Their Main Account. ...
  3. They Offer Ambassadorship Right Away. ...
  4. They Ask You to Buy the Product Up Front with their Discount. ...
  5. The Brand Emails You From a Free Email Account. ...
  6. The Brand's Instagram has Fishy Numbers (aka Fake Followers)

How do you use the collab feature on Instagram reels? ›

How to Create an Instagram Collab Post
  1. Click the “+” sign to create a new feed or Reel post.
  2. Create a feed post or Reel then tap “Next.”
  3. Once the editing is done, tap “Tag People.”
  4. Tap on “Invite collaborator.”
  5. Search for the collaborator's account and add them.
  6. Wait for them to accept.
Oct 11, 2022

How do you accept collaboration on Instagram reels? ›

If another user creates a post and requests you to collaborate, you will have to accept the invite. Step 1: Open your Instagram account. Step 2: Click on the invite notification from your Instagram activity page. Step 3: Tap the review button and accept the request.

Which countries are eligible for Instagram reel bonus? ›

These non-interruptive ads enable creators to earn a portion of the ad revenue. Any creator in the US, Canada and Mexico who is part of our in-stream ads program is automatically eligible to monetize their publicly-shared reels with ads.

Which country is eligible for Instagram reels bonus? ›

You may be invited to the Facebook Reels Play bonus program if you are a creator in the US or India. If you're based in the U.S., you can apply for the bonus program after you meet eligibility requirements.

Which countries support Instagram reels? ›

Instagram Reels ads are available in the following countries:
  • Afghanistan.
  • Albania.
  • Algeria.
  • American Samoa.
  • Angola.
  • Antigua and Barbuda.
  • Argentina.
  • Armenia.

How do I get Instagram collab feature in USA? ›

Tap 'Tag People' and click 'Invite Collaborator'. Next, search for the user you want to collab with. Once you've selected them tap the checkmark to confirm.

Why is collab not working? ›

an internet connection problem: so check your internet connection first, or try opening other sites. the notebook you are trying to open is corrupted: try to open a new notebook from colab.

How do you know if a collab is real? ›

How to Tell if a Brand Is a Scam?
  1. They Address You by Your Username or a Pet Name. ...
  2. They Ask You To Pay For Shipping. ...
  3. They Offer an Ambassadorship That's Too Good To Be True. ...
  4. They Ask For Money Upfront. ...
  5. Lots of grammatical errors.
Mar 14, 2022

How does India collaborate with other countries? ›

India is actively engaged in bilateral and multilateral cooperation with foreign countries. The Ministry is engaged in oil diplomacy and is encouraging PSUs to adopt global vision in their pursuit of hydrocarbon assets abroad to strengthen country's energy security.

What are the 4 types of collaboration? ›

As follows is a brief description of the four main types of collaboration known to us today (Alliances, Portfolios, Innovation Networks, and Ecosystems), and the importance of each.

How do you tell if you're talking to a bot on Instagram? ›

The most common way to tell if an account is fake is to check out the profile. The most rudimentary bots lack a photo, a link, or any bio. More sophisticated ones might use a photo stolen from the web, or an automatically generated account name. Using human language is still incredibly hard for machines.

How do you tell if a girl is a bot on Instagram? ›

A bot is programmed to repeatedly follow and unfollow you, until you return the favor. Consider them a bot if they follow thousands of accounts, but only have a few followers in return. If the ratio seems way off, its likely a bot.

How can you tell a fake influencer? ›

  1. 5 tips to recognize fake influencers. Verified account. ...
  2. 2. Comments and content quality. Another method to identify fake influencers is to take a closer look at post frequency and content quality. ...
  3. Mentions quality. ...
  4. Audience quality. ...
  5. Low engagement rate.
Oct 12, 2021

How many collaborators on Instagram reels? ›

An Instagram Collab post is a feature that lets two users share the same post to their feed or Reels. Launched in June 2021, the tool lets you co-author content with a fellow Instagram user, which means that the post will show up on both of your profiles.

How do I add paid collaboration to Instagram reel? ›

Add the paid partnership label to Reels:
  1. After you've selected a photo or video and added a caption, effects and filters, tap Next.
  2. Tap Advanced Settings.
  3. Turn the Add paid partnership label toggle on.
  4. Tap Add brand partners to add up to two brands. ...
  5. Tap the name of the brand you want to add to your post.

How do you do a joint post on Instagram UK? ›

Create a Feed post or Reel as normal. Go to the Tag people menu. Invite a collaborator. Only one collaborator per post for now.

Why can't i see collab feature on Instagram? ›

Settings > Account > Switch to professional account. Follow the on-screen instructions to switch to a business account. Profile > x of 3 steps complete > add a name and website > follow some people > invite your friends. Wait for 48 hours and the “Invite Collaborator” option will show up.

Top Articles
Latest Posts
Article information

Author: Allyn Kozey

Last Updated:

Views: 5271

Rating: 4.2 / 5 (63 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Allyn Kozey

Birthday: 1993-12-21

Address: Suite 454 40343 Larson Union, Port Melia, TX 16164

Phone: +2456904400762

Job: Investor Administrator

Hobby: Sketching, Puzzles, Pet, Mountaineering, Skydiving, Dowsing, Sports

Introduction: My name is Allyn Kozey, I am a outstanding, colorful, adventurous, encouraging, zealous, tender, helpful person who loves writing and wants to share my knowledge and understanding with you.